NASSCOM EMERGE 50 is back – and in a bigger avatar. After the
success of last year's
listing, the EMERGE Forum within NASSCOM has begun work in
full earnest for the 2010
listing. In addition to last year's categories of Growth,
Markets (non-traditional /
domestic), Products, and Services, this year, the categories
have been expanded to
include the Start-Ups. And in another first, all the 50
companies will be profiled
in a booklet to be released by NASSCOM at the EMERGEOUT
conclave in New Delhi on
August 25 2010. Why the EMERGE 50? With EMERGE 50, we have a
sharp focus – in the
process we have been able to spotlight some really good
companies, that were
hitherto unnoticed. Plus with the level of detail that we go
into with each company
has helped us build an excellent dataset – covering funding,
cash flows, employees,
markets and specializations – for over 200 companies. This has
really helped us get
a sense of trends in this space.
It has indeed been a tough job for the jury members, the
Zinnov team and NASSCOM for
selecting the 50 emerging/start-up companies. The Process that
we followed
- Companies were invited to nominate themselves in any of
the categories. We
received 200 plus entries this year across 5 categories.
- Applications were sorted out in different categories
(i.e. Growth, Markets,
Products, Services, & Start-ups)
- Companies were evaluated on basic criterions such as
revenue growth rates
for last 3 years, revenue contribution, average revenue
per employee etc. to
arrive at the preliminary shortlist of companies in each
category
- Only relevant criterion were put for individual
categories.
- The shortlisted companies were then objectively
evaluated (through a
mathematical model) on a number of parameters including
financials,
growth, market differentiator, customers, market
visibility, &
distribution/ GTM
- The evaluation on above parameters was used to come up
with a net score
for individual companies and hence the shortlist of top
companies in
each category
The EMERGE 50 listing has quickly built credibility as the
definitive listing of
companies to watch for. With the focus on segment-wide trends
and analysis, the 2010
editions promises to be both information and insightful!